Archive for February 2012

The past is for learning from- Nostalgia in marketing

February 29, 2012

        Are we experiencing a return to simpler times?  The Artist is the first silent film in 83 years to win a best picture Oscar at the ACADEMY AWARDS®. Old favorites Meryl Streep and George Clooney swept up nominations this year, 1950s-set My Week with Marilyn didn’t do too bad, and old-timer [...]

Touchpoint Management

February 28, 2012

Touchpoint management allows companies to optimize all the interactions with existing and potential customers. Different touchpoints can be chosen at certain times of the day depending on the consumers predicted activities to result in a more meaningful targeted impact. Click on the image below to take a look at some of the different daily interaction [...]

Cross Channel Marketing with Email

February 16, 2012

Email is on our minds around here at Wilen Media having just gotten back from the MECLABS Email Summit in Las Vegas last week. We believe that email can be used as a strong tool in cross channel marketing.

BlackBerry® in Motion

February 6, 2012

The buzz in the marketplace is about Research in Motion (RIM) and a potential     acquisition by Samsung. Depending on whom you’re listening to, it’s a complete rumor (Samsung) or the possibility may still be on the table (self-described sources close to the situation). In any case, if RIM were to be acquired by Samsung, the [...]


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